Criterion Wealth Management Insurance Services, Inc. (Valencia)

Name: Criterion Wealth Management Insurance Services, Inc.
Address: 26650 The Old Road, Valencia, CA, 91381
Telephone: 661-254-2543

Criterion Wealth Management Insurance Services, Inc. is an adviser based in Valencia. It manages $58.34 million of regulatory assets for 107 client accounts. It has been registered with the SEC as an adviser since 2009 and has operated in the jurisdiction of California.

Criterion Wealth Management Insurance Services provides portfolio management for individuals and small businesses. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Criterion Wealth Management Insurance Services: assets under management

The assets under management (AUM) of Criterion Wealth Management Insurance Services, Inc. is $58.34 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 0% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $58.34 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $545.28 thousand each.

Investments

The firm invests in other assets the most. They account for 35% of the total AUM. The second-largest asset type is exchange traded securities, which make up 25% of the firm’s portfolio. Investments in cash and cash equivalents form 19% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Criterion Wealth Management Insurance Services, Inc. for their services and products based on a percentage of assets under management and performance-based fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Robert Allen Gravette serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Robert Allen Gravette is individuals with 15 clients and $37.92 million of assets under management. Among the 3 most similar advisory firms, Criterion Wealth Management Insurance Services has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $58.34 million for 43 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Criterion Wealth Management Insurance Services doesn't advise any private funds.

Careers at Criterion Wealth Management Insurance Services, Inc.

The company employs 3 people that are either part- or full-time employees. 67 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There’s a single person with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Robert Allen Gravette has been acting as President since 1 May 2000. Mark Andrew Macarthur has served as the Chief Investment Officer since 1 Jan 2004. Jason Owen Stauffer joined the executive team most recently as the Director Of Operations/Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Robert Allen Gravette	President/chief compliance officer	1 May 2000	50% - 75%	1938019
Mark Andrew Macarthur	Secretary/chief investment officer	1 Jan 2004	50% - 75%	2411397
Zachary Paul Herbert	Chief investment officer	1 Aug 2016	25% - 50%	5181960
Jason Owen Stauffer	Director of operations	1 Aug 2016	Other	6249528
Jason Owen Stauffer	Director of operations/chief compliance officer	1 Dec 2016	Other	6249528

Based in Valencia

The principal office where Criterion Wealth Management Insurance Services, Inc. performs its advisory services is located at 26650 The Old Road, Valencia, CA 91381, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 661-254-2543 or by fax 800-550-1095. The normal business hours are 8:30 am to 5:00 pm on Monday - Friday. You can find more information about the New York firm at criterionwealth.com.