Tricord Advisors, Inc. (Riverside)

Name: Tricord Advisors, Inc.
Address: 6772 Magnolia Avenue, Riverside, CA, 92506
Telephone: 951-684-7011

Tricord Advisors, Inc. is a large advisory firm based in Riverside. It manages $113.51 million of regulatory assets for 330 client accounts. It has been registered with the SEC as an adviser since 2011 and has operated in the jurisdiction of California.

Tricord Advisors provides financial planning services, portfolio management for individuals and small businesses, pension consulting services, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Tricord Advisors: assets under management

The assets under management (AUM) of Tricord Advisors, Inc. is $113.51 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 199% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $113.51 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $343.96 thousand each.

Tricord Advisors has custody of $3.19 million in cash and securities for 2 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 84% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 14% of the firm’s portfolio. Investments in state and local bonds form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Tricord Advisors, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Randy King Barkley serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Randy King Barkley is high net worth individuals with 97 clients and $85.64 million of assets under management. Among the 9 most similar advisory firms, Tricord Advisors has the 2nd highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $113.51 million for 330 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Tricord Advisors doesn't advise any private funds.

Careers at Tricord Advisors, Inc.

The company employs 3 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 3 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Randy King Barkley has been acting as President since 1 Oct 2010. Christopher Mark Marsh joined the executive team most recently as the Chief Compliance Officer.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Randy King Barkley	President	1 Oct 2010	75% - 100%	1178154
Joseph Francis Lyons	Secretary	1 Oct 2010	Other	5256117
Christopher Mark Marsh	Chief compliance officer	1 Jan 2018	Other	6160676

Based in Riverside

The principal office where Tricord Advisors, Inc. performs its advisory services is located at 6772 Magnolia Avenue, Riverside, CA 92506, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 951-684-7011 or by fax 951-684-7021. The normal business hours are 8:30 a.m. - 5:00 p.m. on Monday - Friday. You can find more information about the New York firm at tricordadv.com.