Cypress Financial Planning, LLC (Cherry Hill)


Cypress Financial Planning, LLC is a large advisory firm based in Cherry Hill. It manages $113.49 million of regulatory assets for 914 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of Delaware, Florida, Maryland, and 5 other states.

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Cypress Financial Planning provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, publication of newsletters, and educational seminars and workshops. It prepares financial plans for more than 250 clients. On top of advisory services, the firm doesn't engage in other business activities.

Cypress Financial Planning: assets under management

The assets under management (AUM) of Cypress Financial Planning, LLC is $113.49 million. The firm's AUM has grown by 13% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $64.36 million in discretionary accounts and $49.12 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $122.36 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $126.61 thousand.
Cypress Financial Planning has custody of $48.12 million in cash and securities for 164 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 69% of the total AUM. The second-largest asset type is non-exchange traded securities, which make up 16% of the firm’s portfolio. Investments in investment grade corporate bonds form 11% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Cypress Financial Planning, LLC for their services and products based on a percentage of assets under management and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Cypress Financial Planning serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Cypress Financial Planning is individuals with 218 clients and $61.4 million of assets under management. Among the 8 most similar advisory firms, Cypress Financial Planning has the 2nd highest percentage of individuals out of all clients.


The amount of regulatory assets under management is $113.13 million for 257 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Cypress Financial Planning doesn't advise any private funds.

Careers at Cypress Financial Planning, LLC

The company employs 5 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Cypress Financial Planning, LLC is owned by Jeffrey Russell Jones. Evan Powers joined the executive team most recently as the Owner/Principal.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Jeffrey Russell Jones Owner/principal/chief compliance officer 1 Jan 2009 75% - 100% 5348132
Benjamin Jared Pitts Owner/principal 1 May 2012 Other 5549495
Evan Powers Owner/principal 1 Dec 2016 Other 4831926

Based in Cherry Hill

The principal office where Cypress Financial Planning, LLC performs its advisory services is located at 1500 Kings Highway North, Cherry Hill, NJ 08034, which is also the mailing address of the firm. An additional office of the firm is in Charlottesville, VA. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 856-720-0029 or by fax 856-432-1522. The normal business hours are 9am-5pm on Monday - Friday. You can find more information about the New York firm at cypressplanning.com.