Prince Financial Advisory LLC (New York)

Name: Prince Financial Advisory LLC
Address: 360 Lexington Avenue, New York, NY, 10017
Telephone: 212-286-1372

Prince Financial Advisory LLC is a mid-sized advisory firm based in New York. It manages $35.1 million of regulatory assets for 115 client accounts. It has been registered with the SEC as an adviser since 2014 and has operated in the jurisdictions of New Jersey, New York, and Texas.

Prince Financial Advisory provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Prince Financial Advisory: assets under management

The assets under management (AUM) of Prince Financial Advisory LLC is $35.1 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 6% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $35.1 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $305.2 thousand each.

Prince Financial Advisory has custody of $12.07 million in cash and securities for 21 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in investment and business development companies the most. They account for 85% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 9% of the firm’s portfolio. Investments in exchange traded securities form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Prince Financial Advisory LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Prince Financial Advisory serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Prince Financial Advisory is individuals with 44 clients and $18.57 million of assets under management. Among the 1 most similar advisory firms, Prince Financial Advisory has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $35.1 million for 55 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Prince Financial Advisory doesn't advise any private funds.

Careers at Prince Financial Advisory LLC

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. Only one employee is registered as an investment adviser representative with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Lauren Phyllis Prince	Owner/cco	1 Mar 2004	75% - 100%	2169560

Based in New York

The principal office where Prince Financial Advisory LLC performs its advisory services is located at 360 Lexington Avenue, New York, NY 10017, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 212-286-1372 or by fax 877-334-1731. The normal business hours are 8:00am to 6:00pm on Monday - Friday. You can find more information about the New York firm at lprince.com.