Rood Financial, LLC (Woodland Hills)

Name: Rood Financial, LLC
Address: 21550 Oxnard St., Woodland Hills, CA, 91367
Telephone: (818) 325-3903

Rood Financial, LLC is an adviser based in Woodland Hills. It manages $34.44 million of regulatory assets for 98 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdiction of California.

Rood Financial provides financial planning services, portfolio management for individuals and small businesses, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Rood Financial: assets under management

The assets under management (AUM) of Rood Financial, LLC is $34.44 million. The company doesn't manage any assets belonging to foreign clients.

Investments

The firm invests in investment and business development companies the most. They account for 81% of the total AUM. The second-largest asset type is state and local bonds, which make up 19% of the firm’s portfolio.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Rood Financial, LLC for their services and products based on a percentage of assets under management and fixed fees. Flat-fee based compensation is the most transparent and the one you can safely predict in advance. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Rood Financial serves?

The firm provides services to individuals, high net worth individuals, and pension and profit sharing plans. The largest group of clients of Rood Financial is individuals with 16 clients and $15.17 million of assets under management. Among the 5 most similar advisory firms, Rood Financial has the 3rd highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $34.3 million for 37 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Rood Financial doesn't advise any private funds.

Careers at Rood Financial, LLC

The company employs 2 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 2 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Harold John Rood	Chief compliance officer and managing member	1 Feb 2018	75% - 100%	4011383
Jennifer R Akhlaghi	Managing member	1 Feb 2018	Other	5023502

Based in Woodland Hills

The principal office where Rood Financial, LLC performs its advisory services is located at 21550 Oxnard St., Woodland Hills, CA 91367, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number (818) 325-3903. The normal business hours are 8-5pm on Monday - Friday. You can find more information about the New York firm at roodfinancial.com.