Checks & Balances, Inc. (Atlanta)


Checks & Balances, Inc. is a large advisory firm based in Atlanta. It manages $169.24 million of regulatory assets for 36 client accounts. It has been registered with the SEC as an adviser since 2001 and has operated in the jurisdictions of Delaware and Georgia.

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Checks & Balances provides financial planning services, portfolio management for individuals and small businesses, and portfolio management for businesses and institutional clients. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Checks & Balances: assets under management

The assets under management (AUM) of Checks & Balances, Inc. is $169.24 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 715% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $169.24 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $4.7 million each.

Investments

The firm invests in cash and cash equivalents the most. They account for 36% of the total AUM. The second-largest asset type is exchange traded securities, which make up 30% of the firm’s portfolio. Investments in other assets form 29% of the total invested assets.

Fees & Commissions

The advisory firm has a single stream of revenue. Clients pay Checks & Balances, Inc. for their services and products based on a percentage of assets under management. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Starr Moore serves?

The firm provides services to individuals, charitable organizations, high net worth individuals, and corporations or other businesses. The largest group of clients of Starr Moore is high net worth individuals with 15 clients and $120.39 million of assets under management. Among the 9 most similar advisory firms, Checks & Balances has the 4th highest percentage of high net worth individuals out of all clients.


The amount of regulatory assets under management is $169.24 million for 26 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Checks & Balances doesn't advise any private funds.

Careers at Checks & Balances, Inc.

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Starr Moore has been acting as President since 1 Sep 1987. Frances Gail Rogers joined the executive team most recently as the President, Chief Compliance Officer.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
Frances Gail Rogers President, chief compliance officer 1 Sep 1987 25% - 50% 4382025
Starr Moore Chairman 1 Sep 1987 50% - 75% 4382028
Frances Gail Maynard President 1 Sep 1987 25% - 50% 4382025

Based in Atlanta

The principal office where Checks & Balances, Inc. performs its advisory services is located at 3330 Cumberland Blvd, Atlanta, GA 30339, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 404-233-0560 or by fax 404-233-0580. The normal business hours are 9:00-4:30 on Monday - Friday. You can find more information about the New York firm at thefamilyoffices.com.