Financial Focus LLC (Carlsbad)

Name: Financial Focus LLC
Address: 1917 Palomar Oaks Way, Carlsbad, CA, 92008
Telephone: 760-431-3040

Financial Focus LLC is a large advisory firm based in Carlsbad. It manages $237.37 million of regulatory assets for 219 client accounts. It has been registered with the SEC as an adviser since 2018 and has operated in the jurisdictions of California, New York, Texas, and Washington.

Financial Focus provides financial planning services, portfolio management for individuals and small businesses, and pension consulting services. It prepares financial plans for more than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Financial Focus: assets under management

The assets under management (AUM) of Financial Focus LLC is $237.37 million. The firm's AUM has grown by 128% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $119.28 million in discretionary accounts and $118.1 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $851.97 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $1.49 million.

Investments

The firm invests in exchange traded securities the most. They account for 95% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 2% of the firm’s portfolio. Investments in state and local bonds form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Financial Focus LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Financial Focus serves?

The firm provides services to individuals, charitable organizations, and high net worth individuals. The largest group of clients of Financial Focus is high net worth individuals with 110 clients and $100 million of assets under management. Among the 11 most similar advisory firms, Financial Focus has the 3rd lowest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $191.28 million for 211 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Financial Focus doesn't advise any private funds.

Careers at Financial Focus LLC

The company employs 8 people that are either part- or full-time employees. 63 percent of the employees work as investment advisers or researchers. 5 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Inc. Hewell Financial Group	Member	1 Dec 2015	Other	46-1627983
Barbara Jessup Williams	Chief compliance officer	1 Dec 2015	25% - 50%	1050277
Inc. Hovis Williams	Member	1 Dec 2015	25% - 50%	81-0837822
Inc. G. Foote Financial Services	Member	1 Dec 2015	25% - 50%	81-0838289

Indirect Owners

The SEC currently registers 4 indirect owners.

Name	Entity	Date acquired	Ownership	Employer ID
Kaitlin Marie Hewell	President	1 Nov 2012	75% - 100%	4863224
John H Hovis	Co-owner	1 Dec 2015	50% - 75%	4652049
Gloria Dawn Foote	President	1 Dec 2015	50% - 75%	1023865
Richard Foote	Co-owner	1 Jan 2016	50% - 75%	6745857

Based in Carlsbad

The principal office where Financial Focus LLC performs its advisory services is located at 1917 Palomar Oaks Way, Carlsbad, CA 92008 The mailing address of the firm is 1917 Palomar Oaks Way, Carlsbad, CA 92008. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 760-431-3040 or by fax 760-931-5719. The normal business hours are 8-5 on Monday - Friday. You can find more information about the New York firm at financialfocusllc.com/.