Bennicas & Associates, Inc. (Woodside)

Name: Bennicas & Associates, Inc.
Address: 2995 Woodside Rd, Ste 250, Woodside, CA, 94062 2450
Telephone: 650-851-4601

Bennicas & Associates, Inc. is a large advisory firm based in Woodside. It manages $178.75 million of regulatory assets for 123 client accounts. It has been registered with the SEC as an adviser since 2015 and has operated in the jurisdiction of California.

Bennicas & Associates provides financial planning services and portfolio management for individuals and small businesses. It prepares financial plans for more than 100 clients. On top of advisory services, the firm doesn't engage in other business activities.

Bennicas & Associates: assets under management

The assets under management (AUM) of Bennicas & Associates, Inc. is $178.75 million, all of which is managed in discretionary accounts. The firm's AUM has gone down by -4% since the beginning of its operation, and $1.78 million of the total AUM is attributable to clients outside of the United States.

The firm manages $178.75 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $1.45 million each.

Bennicas & Associates has custody of $36.95 million in cash and securities for 37 clients in total but doesn’t act as a qualified custodian.

Investments

The firm invests in exchange traded securities the most. They account for 65% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 28% of the firm’s portfolio. Investments in government bonds form 5% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Bennicas & Associates, Inc. for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Georgia Lee Bennicas serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of Georgia Lee Bennicas is high net worth individuals with 51 clients and $161.87 million of assets under management. Among the 9 most similar advisory firms, Bennicas & Associates has the 4th highest percentage of high net worth individuals out of all clients.

The amount of regulatory assets under management is $178.75 million for 130 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. 2% of the firm’s clients are foreign persons or businesses.

Bennicas & Associates doesn't advise any private funds.

Careers at Bennicas & Associates, Inc.

The company employs 4 people that are either part- or full-time employees. 25 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Georgia Lee Bennicas	Chief compliance officer	1 Oct 2004	75% - 100%	1161124
Georgia Lee Bennicas	President	1 Nov 2014	75% - 100%	1161124

Based in Woodside

The principal office where Bennicas & Associates, Inc. performs its advisory services is located at 2995 Woodside Rd, Ste 250, Woodside, CA 94062 2450, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 650-851-4601 or by fax 650-851-1679. The normal business hours are 8:30 am - 5:00 pm on Monday - Friday. You can find more information about the New York firm at bennicasassociates.com.