Rda Financial Network, Inc. (Coralville)


Rda Financial Network, Inc. is a large advisory firm based in Coralville. It manages $468.84 million of regulatory assets for 3,161 client accounts. It has been registered with the SEC as an adviser since 2008 and has operated in the jurisdictions of Arizona, California, Colorado, and 21 other states.

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Rda Financial Network provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, pension consulting services, selection of other advisers, and educational seminars and workshops. It prepares financial plans for more than 25 clients. On top of advisory services, the firm doesn't engage in other business activities.

Rda Financial Network: assets under management

The assets under management (AUM) of Rda Financial Network, Inc. is $468.84 million. The firm's AUM has grown by 1755% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.


The firm manages $467.24 million in discretionary accounts and $1.6 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $148.43 thousand each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $122.79 thousand.

Investments

The firm invests in exchange traded securities the most. They account for 73% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 8% of the firm’s portfolio. Investments in investment grade corporate bonds form 6% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Rda Financial Network, Inc. for their services and products based on a percentage of assets under management, hourly charges, fixed fees, and commissions. Compensation based on assets under management promotes a long-term relationship between a client and the adviser and helps align mutual interests. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients John Wayne Arthur serves?

The firm provides services to individuals and high net worth individuals. The largest group of clients of John Wayne Arthur is individuals with 1,629 clients and $412.78 million of assets under management. Among the 8 most similar advisory firms, Rda Financial Network has the highest percentage of individuals out of all clients.


The amount of regulatory assets under management is $468.58 million for 1,645 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Rda Financial Network doesn't advise any private funds.

Careers at Rda Financial Network, Inc.

The company employs 30 people that are either part- or full-time employees. 70 percent of the employees work as investment advisers or researchers. 16 employees are registered as investment adviser representatives with the state securities authorities.

There are 3 people with the role of looking for and bringing in new clients on behalf of the firm. The firm compensates employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

John Wayne Arthur has been acting as President since 1 May 2008. Wade Michael Johnson joined the executive team most recently as the Vice President Of Business Development.

Direct owners and executive officers



Name Entity Date acquired Ownership Employer ID
John Wayne Arthur President 1 May 2008 75% - 100% 1146305
Michaelanne Georgianna Brannen Chief compliance officer/managing member 1 Aug 2008 Other 2410558
Michael Ellis Lasovage Chief compliance officer 1 Dec 2009 Other 1708119
Christopher Wayne Arthur Chief compliance officer 1 Nov 2010 Other 4972165
Rebecca Ann Baedke Director of operations 1 Sep 2014 Other 4055455
Wade Michael Johnson Vice president of business development 1 Sep 2017 Other 4292446

Based in Coralville

The principal office where Rda Financial Network, Inc. performs its advisory services is located at 2475 Coral Court Suite A, Coralville, IA 52241 The mailing address of the firm is 2475 Coral Court Suite A, Coralville, IA 52241. An additional office of the firm is in Lima, OH. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 319-626-3464 or by fax 319-626-3540. The normal business hours are 8:30 to 5:00 on Monday - Friday. You can find more information about the New York firm at rdafn.com.