Macd Advisors LLC (Short Hills)

Macd Advisors LLC is a large advisory firm based in Short Hills. It manages $603.6 million of regulatory assets for 6 client accounts. It has been registered with the SEC as an adviser since 2014.

Macd Advisors provides portfolio management for pooled investment vehicles, portfolio management for businesses and institutional clients, and selection of other advisers. It doesn't provide financial planning services to its clients. On top of advisory services, the firm doesn't engage in other business activities.

Macd Advisors: assets under management

The assets under management (AUM) of Macd Advisors LLC is $603.6 million. The firm's AUM has grown by 23% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $25.9 million in discretionary accounts and $577.7 million in non-discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $25.9 million each. Non-discretionary accounts, where clients actively manage their portfolios, generally hold around $115.54 million.

Macd Advisors has custody of $25.9 million in cash and securities for 1 client in total but doesn’t act as a qualified custodian.

Investments

The firm invests in pooled investment vehicles the most. They account for 65% of the total AUM. The second-largest asset type is exchange traded securities, which make up 33% of the firm’s portfolio. Investments in cash and cash equivalents form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Macd Advisors LLC for their services and products based on a percentage of assets under management, fixed fees, and performance-based fees. The adviser charges an additional fee when a set benchmark is outperformed. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Macd Advisors serves?

The only and largest group of clients of Macd Advisors is pooled investment vehicles with 1 clients and $25.9 million of assets under management. Among the 13 most similar advisory firms, Macd Advisors has the 6th lowest percentage of pooled investment vehicles out of all clients.

The amount of regulatory assets under management is $25.9 million for 1 clients. None of the firm’s clients are foreign persons or businesses.

Macd Advisors also advises several private funds. Namely, one hedge fund. The minimum investment commitment required of non-related persons is $500,000 for each fund.

Careers at Macd Advisors LLC

The company employs 1 person that is either a part- or full-time employee. 100 percent of the employees work as investment advisers or researchers. No employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Ajay G. Shroff	President, chief investment officer and chief compliance officer	1 May 2014	75% - 100%	6355761
Ajay G. Shroff	Managing member of eternum capital gp, llc (relying adviser)	1 May 2015	75% - 100%	6355761
Llc Blue Tail Fly	Non-managing member of eternum capital gp, llc (relying adviser)	1 Sep 2015	25% - 50%	47-4913706

Indirect Owners

The SEC currently registers 1 indirect owner.

Name	Entity	Date acquired	Ownership	Employer ID
Incorporated C. F. Kettering	Managing member	1 Jul 2015	75% - 100%	31-0339770

Based in Short Hills

The principal office where Macd Advisors LLC performs its advisory services is located at 51 Jfk Parkway, Short Hills, NJ 07078, which is also the mailing address of the firm. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 973-218-2640. The normal business hours are 8:30 am - 5:30 pm on Monday - Friday.