Planners Alliance, LLC (Holland)

Planners Alliance, LLC is a large advisory firm based in Holland. It manages $230.3 million of regulatory assets for 2,874 client accounts. It has been registered with the SEC as an adviser since 2017 and has operated in the jurisdictions of Alabama, Arizona, California, and 25 other states.

Planners Alliance provides financial planning services, portfolio management for individuals and small businesses, portfolio management for businesses and institutional clients, selection of other advisers, publication of newsletters, and educational seminars and workshops. It prepares financial plans for less than 10 clients. On top of advisory services, the firm doesn't engage in other business activities.

Planners Alliance: assets under management

The assets under management (AUM) of Planners Alliance, LLC is $230.3 million, all of which is managed in discretionary accounts. The firm's AUM has grown by 30% since the beginning of its operation, and the company doesn't manage any assets belonging to foreign clients.

The firm manages $230.3 million in discretionary accounts. On average, the discretionary accounts where all decisions are made on behalf of the client hold $80.13 thousand each.

Investments

The firm invests in exchange traded securities the most. They account for 93% of the total AUM. The second-largest asset type is cash and cash equivalents, which make up 4% of the firm’s portfolio. Investments in investment and business development companies form 2% of the total invested assets.

Fees & Commissions

The advisory firm has several streams of revenue. Clients pay Planners Alliance, LLC for their services and products based on a percentage of assets under management, hourly charges, and fixed fees. Hourly charges are usually charged for consulting work and special projects. These fees don’t include brokerage commissions, interest, taxes, and other account expenses.

What kind of clients Planners Alliance serves?

The only and largest group of clients of Planners Alliance is individuals with 2,874 clients and $230.3 million of assets under management. Among the 13 most similar advisory firms, Planners Alliance has the highest percentage of individuals out of all clients.

The amount of regulatory assets under management is $230.3 million for 2,874 clients that can include trusts, estates, and 401(k) plans and IRAs of individuals and their family members. None of the firm’s clients are foreign persons or businesses.

Planners Alliance doesn't advise any private funds.

Careers at Planners Alliance, LLC

The company employs 20 people that are either part- or full-time employees. 100 percent of the employees work as investment advisers or researchers. 20 employees are registered as investment adviser representatives with the state securities authorities.

There isn’t anyone with the role of looking for and bringing in new clients on behalf of the firm. The firm doesn’t compensate employees in addition to the salary for bringing in new clients. Employees don’t receive compensation from other entities for client referrals.

Direct owners and executive officers

Name	Entity	Date acquired	Ownership	Employer ID
Steve Mark Osterink	Managing member	1 Oct 2017	75% - 100%	4994816
Janine Lee Osterink	Member - chief compliance officer	1 Oct 2017	25% - 50%	6141796
Katie Lyn Koeman	Chief compliance officer	1 Apr 2019	Other	4415696

Based in Holland

The principal office where Planners Alliance, LLC performs its advisory services is located at 148 S. River Ave., Holland, MI 49423, which is also the mailing address of the firm. An additional office of the firm is in Meridian, ID. It doesn’t run an office outside of the United States.

You can reach the main office by calling the phone number 866-530-1400 or by fax 616-530-1900. The normal business hours are 8:00 to 5:00 on Monday - Friday.