Centennial Wealth Advisory 13F annual report

Centennial Wealth Advisory is an investment fund managing more than $231 billion ran by Luke Mooi. There are currently 109 companies in Mr. Mooi’s portfolio. The largest investments include First Tr Exchng Traded Fd Vi and Ishares Tr, together worth $123 billion.

Limited to 30 biggest holdings

$231 billion Assets Under Management (AUM)

As of 15th July 2024, Centennial Wealth Advisory’s top holding is 3,503,957 shares of First Tr Exchng Traded Fd Vi currently worth over $86.5 billion and making up 37.5% of the portfolio value. In addition, the fund holds 219,672 shares of Ishares Tr worth $36.1 billion. The third-largest holding is Spdr Ser Tr worth $23.1 billion and the next is First Tr Exchng Traded Fd Vi worth $10.2 billion, with 345,304 shares owned.

Currently, Centennial Wealth Advisory's portfolio is worth at least $231 billion. The total portfolio value may be much higher due to cash assets that are not publicly disclosed such as fixed income, real estate, or cash equivalents.

Careers at Centennial Wealth Advisory

The Centennial Wealth Advisory office and employees reside in Traverse City, Michigan. According to the last 13-F report filed with the SEC, Luke Mooi serves as the Chief Compliance Officer at Centennial Wealth Advisory.

Recent trades

In the most recent 13F filing, Centennial Wealth Advisory revealed that it had opened a new position in First Tr Exchng Traded Fd Vi and bought 345,304 shares worth $10.2 billion.

The investment fund also strengthened its position in Ishares Tr by buying 46,436 additional shares. This makes their stake in Ishares Tr total 219,672 shares worth $36.1 billion.

On the other hand, there are companies that Centennial Wealth Advisory is getting rid of from its portfolio. Centennial Wealth Advisory closed its position in Ishares Tr on 22nd July 2024. It sold the previously owned 64,689 shares for $6.96 billion. Luke Mooi also disclosed a decreased stake in First Tr Exchng Traded Fd Vi by approximately 0.1%. This leaves the value of the investment at $86.5 billion and 3,503,957 shares.

One of the smallest hedge funds

The two most similar investment funds to Centennial Wealth Advisory are Biltmore Wealth Management and Firstpurpose Wealth. They manage $231 billion and $231 billion respectively.


Luke Mooi investment strategy

Centennial Wealth Advisory’s portfolio is diversified across 12 sectors. Currently, their heaviest sector is Consumer Discretionary — making up 3.8% of the total portfolio value. The fund focuses on investments in the United States as 53.2% of the portfolio companies are based in the United States.

The majority of the companies in the fund’s portfolio are large-cap stocks. Stocks with a size of more than $10 billion in market cap make up 46% of the total holdings value. On the other hand, small-cap stocks make up only 5.5% of the portfolio. The average market cap of the portfolio companies is close to $202 billion.

The complete list of Centennial Wealth Advisory trades based on 13F SEC filings

These positions were updated on July 22nd based on the fund’s latest 13F filing. Quickly find out what the most recently closed or increased positions are.

Security Shares Owned Value Allocation
First Tr Exchng Traded Fd Vi
0.94%
3,503,957
$86,546,258,000 37.50%
Ishares Tr
26.81%
219,672
$36,092,358,000 15.64%
Spdr Ser Tr
0.14%
434,432
$23,127,752,000 10.02%
First Tr Exchng Traded Fd Vi
Opened
345,304
$10,207,188,000 4.42%
Apple Inc
10.51%
28,773
$6,060,489,000 2.63%
Invesco Exch Traded Fd Tr Ii
Opened
66,246
$5,793,980,000 2.51%
Ishares Tr
Closed
64,689
$6,955,765,000
J P Morgan Exchange Traded F
4.80%
66,456
$3,354,114,000 1.45%
Invesco Exch Traded Fd Tr Ii
Closed
16,239
$2,736,954,000
First Tr Exchange-traded Fd
22.03%
60,045
$2,910,975,000 1.26%
Wisdomtree Tr
12.99%
118,058
$5,512,754,000 2.39%
Microsoft Corporation
20.46%
4,369
$1,952,515,000 0.85%
NVIDIA Corp
994.82%
15,218
$1,880,030,000 0.81%
Spdr Gold Tr
1.09%
8,176
$1,757,972,000 0.76%
International Business Machs
5.67%
9,812
$1,697,162,000 0.74%
American Centy Etf Tr
26.42%
54,458
$2,923,116,000 1.27%
Ishares Silver Tr
11.48%
52,919
$1,406,046,000 0.61%
Berkshire Hathaway Inc.
11.75%
2,502
$1,017,819,000 0.44%
Series Portfolios Tr
7.77%
74,367
$1,951,779,000 0.85%
Meta Platforms Inc
21.06%
1,966
$991,306,000 0.43%
Amazon.com Inc.
31.51%
5,033
$972,655,000 0.42%
Chevron Corp.
8.50%
5,154
$806,244,000 0.35%
Altria Group Inc.
84.46%
16,144
$735,368,000 0.32%
Verizon Communications Inc
10.25%
16,159
$666,417,000 0.29%
AT&T Inc.
16.51%
34,749
$664,044,000 0.29%
Alphabet Inc
49.46%
3,590
$653,959,000 0.28%
Exxon Mobil Corp.
1.58%
5,533
$637,101,000 0.28%
Ssga Active Tr
3.50%
21,560
$609,313,000 0.26%
Costco Whsl Corp New
17.98%
702
$596,477,000 0.26%
Mcdonalds Corp
21.58%
2,310
$588,862,000 0.26%
Procter And Gamble Co
36.70%
3,542
$584,108,000 0.25%
DTE Energy Co.
2.61%
5,228
$580,365,000 0.25%
Kimberly-Clark Corp.
9.12%
4,155
$574,319,000 0.25%
Ford Mtr Co Del
1.85%
45,266
$567,638,000 0.25%
International Paper Co.
4.31%
13,043
$562,749,000 0.24%
Genuine Parts Co.
0.08%
3,907
$540,416,000 0.23%
KeyCorp
1.78%
36,637
$520,632,000 0.23%
NiSource Inc
12.31%
17,823
$513,471,000 0.22%
Huntington Bancshares, Inc.
1.20%
38,762
$510,879,000 0.22%
Pfizer Inc.
54.51%
17,979
$503,033,000 0.22%
Merck & Co Inc
8.05%
3,986
$493,518,000 0.21%
Public Svc Enterprise Grp In
0.45%
6,540
$482,066,000 0.21%
Prudential Finl Inc
16.48%
4,009
$469,880,000 0.20%
Ishares Tr
Opened
5,641
$435,148,000 0.19%
Us Bancorp Del
7.82%
10,920
$433,573,000 0.19%
CMS Energy Corporation
2.10%
7,173
$427,037,000 0.19%
Entergy Corp.
9.47%
3,976
$425,495,000 0.18%
FMC Corp.
Opened
7,300
$420,136,000 0.18%
Oneok Inc.
11.21%
5,141
$419,286,000 0.18%
Pepsico Inc
4.05%
2,536
$418,342,000 0.18%
Philip Morris International Inc
29.89%
4,122
$417,781,000 0.18%
Citizens Finl Group Inc
17.12%
11,381
$410,111,000 0.18%
JPMorgan Chase & Co.
54.43%
2,020
$408,553,000 0.18%
Truist Finl Corp
16.62%
10,433
$405,377,000 0.18%
Lyondellbasell Industries N
32.79%
3,974
$380,137,000 0.16%
Unitedhealth Group Inc
81.23%
734
$373,916,000 0.16%
Edison Intl
2.86%
5,206
$373,839,000 0.16%
Omnicom Group, Inc.
2.81%
4,166
$373,657,000 0.16%
Valero Energy Corp.
5.56%
2,373
$371,922,000 0.16%
Cintas Corporation
Closed
612
$368,828,000
Regions Financial Corp.
Opened
18,379
$368,315,000 0.16%
Spdr S&p 500 Etf Tr
60.33%
675
$367,347,000 0.16%
Cisco Sys Inc
72.67%
7,658
$363,873,000 0.16%
Dominion Energy Inc
5.47%
7,381
$361,690,000 0.16%
American Elec Pwr Co Inc
5.43%
4,114
$360,968,000 0.16%
Home Depot, Inc.
36.01%
1,035
$356,427,000 0.15%
Best Buy Co. Inc.
Opened
4,102
$345,750,000 0.15%
Fifth Third Bancorp
18.60%
9,394
$342,807,000 0.15%
VanEck ETF Trust
1.12%
10,021
$340,028,000 0.15%
Conagra Brands Inc
Opened
11,890
$337,944,000 0.15%
Watsco, Inc.
30.24%
722
$334,566,000 0.14%
HP Inc
32.67%
9,455
$331,117,000 0.14%
Franklin Resources, Inc.
17.74%
14,632
$327,028,000 0.14%
NRG Energy Inc.
50.98%
4,174
$325,043,000 0.14%
Fidelity Covington Trust
27.63%
4,827
$315,588,000 0.14%
Alliant Energy Corp.
4.87%
6,183
$314,766,000 0.14%
Select Sector Spdr Tr
Opened
8,168
$781,574,000 0.34%
PPL Corp
2.04%
11,250
$311,077,000 0.13%
Johnson & Johnson
37.14%
2,112
$308,765,000 0.13%
Exelon Corp.
Closed
8,359
$300,094,000
Abbvie Inc
Opened
1,727
$296,321,000 0.13%
Dow Inc
10.78%
5,521
$292,899,000 0.13%
Interpublic Group Cos Inc
3.74%
9,950
$289,469,000 0.13%
First Tr Value Line Divid In
Closed
6,969
$282,663,000
Oge Energy Corp.
0.05%
7,820
$279,202,000 0.12%
Fidelity Covington Trust
Opened
9,212
$531,374,000 0.23%
Emerson Elec Co
37.60%
2,503
$275,658,000 0.12%
Firstenergy Corp.
1.91%
7,155
$273,866,000 0.12%
Invesco Ltd
1.31%
18,279
$273,446,000 0.12%
WEC Energy Group Inc
7.81%
3,450
$270,673,000 0.12%
Seagate Technology Hldngs Pl
60.16%
2,617
$270,272,000 0.12%
Whirlpool Corp.
Opened
2,641
$269,968,000 0.12%
Tesla Inc
24.31%
1,360
$269,113,000 0.12%
Mastercard Incorporated
Opened
607
$267,773,000 0.12%
Sonoco Prods Co
12.45%
5,229
$265,244,000 0.11%
Coca-Cola Co
21.51%
4,126
$262,598,000 0.11%
Eaton Corp Plc
Opened
826
$259,019,000 0.11%
Fidelity National Financial Inc
28.49%
5,224
$258,209,000 0.11%
Principal Financial Group In
28.35%
3,228
$253,244,000 0.11%
First Tr Exchange-traded Fd
Closed
6,488
$466,074,000
Newell Brands Inc.
Closed
28,968
$251,439,000
Newmont Corp
11.92%
5,942
$248,803,000 0.11%
Sunoco Lp/sunoco Fin Corp
14.16%
4,376
$247,418,000 0.11%
Comerica, Inc.
35.54%
4,816
$245,843,000 0.11%
New York Cmnty Bancorp Inc
Closed
23,843
$243,916,000
Visa Inc
Opened
922
$242,001,000 0.10%
Pimco Etf Tr
34.94%
2,324
$233,908,000 0.10%
Vanguard Index Fds
80.27%
465
$232,397,000 0.10%
Spdr Ser Tr
Opened
2,433
$229,358,000 0.10%
Honeywell International Inc
2.79%
1,068
$228,087,000 0.10%
Bank America Corp
Opened
5,600
$222,762,000 0.10%
First Tr Lrg Cp Vl Alphadex
Closed
3,033
$214,858,000
First Tr Exchange-traded Fd
Opened
10,096
$212,319,000 0.09%
Adobe Inc
Opened
374
$207,785,000 0.09%
Ishares Gold Tr
Opened
4,665
$204,934,000 0.09%
Old Second Bancorp Inc Ill
0.57%
11,558
$171,174,000 0.07%
Walgreens Boots Alliance Inc
21.83%
13,776
$166,621,000 0.07%
Eaton Vance Mun Bd Fd
No change
11,323
$119,797,000 0.05%
Canoo Inc.
Closed
10,020
$2,577,000
No transactions found
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